“Invading Tusc” Video Engagement Series Kicks off During Ohio’s In-Demand Jobs Week

The new video engagement series, “Invading Tusc,” highlights in-demand career opportunities available within Tuscarawas County and underscores Stark Tuscarawas Workforce Development Board’s commitment to fostering economic growth in the region and its role as a convenor of talent supply and demand connection activities.

Tuscarawas County Economic Development Corporation, East Central Ohio Educational Service Center and OhioMeansJobs Tuscarawas County partnered to develop the “Invading Tusc” video series. Student focus groups provided inspiration and direction as to how young talent desires to learn about career opportunities. “Our intentional focus has been to use young talent’s voice as a foundational guide for the video engagement series, and to best position that voice to create awareness, interest, and connection to in-demand employers and their career opportunities in Tuscarawas County,” shared JoAnn Breedlove, executive director of Stark Tuscarawas Workforce Development Board.

The social media-focused video campaign was hosted by area high school students who were “Invading Tusc” in search of in-demand jobs. HDWERKS, the videographer, utilized a familiar technique of a “day-in-the-life” to spend meaningful time with three in-demand career fields at each participating employer.  Employees shared their personal experiences in these roles with a compelling voiceover that narrates each video. This engaging new video series provides an insider’s look into some of the most sought-after professions in the region. Viewers have the opportunity to explore different industries and gain valuable insights into the skills, qualifications, and pathways necessary to succeed in these roles, as well as a first-hand account as to what makes these careers so rewarding.

Participating companies include Belden Brick, Tusco MFG, Freeport Press, ProVia, Dover Chemical, Allied Machine & Engineering, Cleveland Clinic Union Hospital, nuCamp, Tuscarawas County Sheriff’s Office, Novelis, Schaeffler Group, and Boltaron. 

Watch the series here: www.omjwork.com/invading-tusc